Malaysia's No. 1 property website proves to be a powerful tool for local developers and agents reaching out to international investors
May 7 2007, Kuala Lumpur - Malaysia's No. 1 online property company, iProperty.com.my, has demonstrated its efficacy in providing a one-stop solution for local developers and real estate agents to tap into the growing pool of global property investors through its website, www.iproperty.com.my. By successfully channelling overseas investors searching online for real estate opportunities in Malaysia to the website, iProperty.com.my gives vendors significant competitive edge and enables them to market their products effectively to their respective target audiences.
Since the removal of the Real Property Gains Tax (RPGT) and adjustment of laws to encourage property purchases by foreigners, there has been a surge of interest from overseas investors. iProperty.com.my provides real estate agents and developers with a vehicle to gain maximum exposure and position themselves well to capitalise on these opportunities.
Daniel Ong, General Manager, Sales & Marketing for Low Yat Group, the developer of Fairlane Residences, an exclusive condominium in the Bukit Bintang locality which had achieved 90% of take up rate said, "iProperty.com.my is an exceptional tool for the developer, allowing us to reach potential buyers overseas in an effective manner and extremely useful in getting enquiries. It is even more amazing given that some of these buyers are making purchase decisions based on their visit to the site and without coming to Malaysia itself."
Ms Zhang Yao Li, a consumer who purchased an investment property via iProperty.com.my, noted that trust was important when making a buying decision from such distance. "My friends and I were interested in Kuala Lumpur properties but did not have the resources and knowledge to make informed decisions, furthermore, it was difficult to view properties since I live and work in Singapore. A whole new world of possibilities opened up when I discovered iProperty.com.my during an online search. The wide array of tools and information available on the website, and the fact that it is a well-known and trusted company, gave me the confidence to make my purchase decision. In fact, if it wasn't for iProperty.com.my, I would not have known about the development I ultimately invested in, much less purchase a unit."
Foreigners looking for investment opportunities in Malaysia are often faced with many challenges which may deter them from investing here, including lack of access to information on the options available, property market, developers, agents and listings. iProperty.com.my seeks to seamlessly connect buyers with vendors, and equip them with the necessary resources and confidence to invest in the local market.
iProperty.com.my currently has over 12,000 listings from over 500 leading agents and agencies in Malaysia and over 100 of the country's largest property developers. In April the site registered 300,000 visitors of which 19% are from overseas markets such as Singapore, United Kingdom, China, America and Australia.
Said Ken Tsurumaru, Chief Executive Officer of iProperty.com.my, "Our service makes it simple for buyers and sellers to come together, even when those buyers are international. iProperty.com.my not only services the local property market more effectively than any traditional real estate classifieds service because of its efficiency, detail, searchability and wealth of information, it also opens the Malaysian property market to the global investor marketplace."
The iProperty website can be found at www.iproperty.com.my.
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