Singapore - IPGA has launched a Singapore subset of its online property website and appointed PR Communications as its PR agency.

The interactive website allows people looking to rent, prospective buyers and sellers to meet in common platform as it works with real estate agents and agencies, property developers to form a database of 23,000 properties. Real Estate agents will be able to advertise their properties through the use of pictures and videos on the site at a fee.

Its parent company IPGA Limited, a subsidiary of Catcha Media Group, listed on the Australian securities exchange last week on the 11th. The three-year-old IPGA was acquired from Ailligent early this year in partnership with JDI Ventures, an investment company.

The proceeds from its listing amounts to $9.5million, part of which has been allocated to a complete merger with Info-tools, which if successful will allow consumers to access more than 330,000 listings coupled with historical data and listing information for free. Future plans include photo and video tours of all condominiums in Singapore.

IPGA's executive chairman Patrick Grove said," The success achieved by our Malaysian operation indicates that the Asian online property market could be in line for the same stellar growth achieved in Australia in the last six years."

The PR appointment is part of its key-efforts to raise the profile of its latest portal.

Its other property websites acquisitions in Philippines and Thailand will be re-branded under a new name Propertyforce.

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