To Work Synergistically with Online Portal to Provide the Most Effective Integrated Marketing Platform for Asia’s Luxury Real Estate
2 December 2008 – The iProperty.com Group (www.iproperty.com), Asia’s No. 1 network of online property portals owned by IPGA Limited (ASX: IPP), www.ipgalimited.com, today announced the launch of iLuxuryasia.com Magazine, Asia’s first glossy magazine that focuses on the best-of-the-best luxury residential developments in the region.
The inaugural issue of iLuxuryasia.com Magazine will kick off with and continually present only the most dazzling and striking collection of prestigious and signature residential property projects – by Asia’s best known and celebrated property developers including Wing Tai Holdings, Henderson Land, Ho Bee Group, TCC Capital Land, SP Setia and Ocean Property.
In addition to reflecting the pulse of the region’s property trends through news, features and researched opinions, the publication will also serve as the definitive guide to the very best property that Asia has to offer for discerning investors from the region and around the world.
Patrick Grove, Executive Chairman of IPGA Limited said: “iLuxuryasia.com Magazine is designed to equip buyers with the know-how to confidently purchase luxury real estate and to make informed investment decisions in a number of the Asia Pacific’s most modern and exciting cities. iLuxuryasia.com Magazine also features information such as legal and financial tips, and country-specific guides on buying procedures – all customised specifically to the needs of foreign investors.”
The introduction of iLuxuryasia.com Magazine follows the Group’s successful launch of Asia’s first one-stop luxury property website of the same name, www.iLuxuryasia.com, in July this year. This website already attracts thousands of targeted individuals specifically interested in investing in high-end properties, every month.
“Together, the iLuxuryasia.com website and magazine will work synergistically to provide a greatly enhanced property-hunting experience for investors on the lookout for Asian luxury property. Developers and marketers will also benefit from an exclusive and stylishly integrated marketing platform which reaches out to a highly-focused target group,” added Grove.
“The success of the iProperty.com network which now includes over 550,000 unique visitors per month, 500 developers and 5,000 paying agents puts us in the best position to launch a successful luxury property product. This is yet another unprecedented initiative by the iProperty.com Group to help discerning buyers uncover the region’s latest and most magnificent property gems,” said Grove.
Leveraging on the success of the iProperty.com brand, iLuxuryasia.com Magazine will not only offer discerning and affluent buyers the most comprehensive real estate resource available in the region, but will also provide immediate access to Asia’s most coveted luxury properties through its in-depth content
.
With an estimated 25,000 copies being distributed throughout Asia’s major cities, iLuxuryasia.com Magazine’s circulation will be a reflection of its exclusivity. Aside from being available at selected and leading bookstores and retailers in Asia’s most distinctive capitals, iLuxuryasia.com Magazine will also be personally delivered to the targeted elite in the region.
About iLuxuryasia.com (www.iluxuryasia.com)
iLuxuryasia.com is Asia’s first and only integrated regional luxury property media platform incorporating website and magazine.
With the largest database of luxury real estate for sale and rent from key Asian cities, the iluxuryasia.com website is the ultimate one-stop online portal for buyers looking to purchase high-end properties in Asia.
Accessible via iProperty.com’s network of property websites under the “Luxury” section, iLuxuryasia.com provides local and foreign property investors with all the information they need to invest confidently in luxury real estate in Asian market. Aside from showcasing the best in new luxury developments, resale and rental properties, “Buying Guides” provides useful information and tips about buying and financing properties in selected countries.
The Website is supported by a bi-monthly magazine, iLuxuryasia.com. The glossy regional luxury property magazine with circulation of over 25,000 copies is available at major bookstores and newsstands in the region as well as distribution partners.
By leveraging on the iProperty.com Group’s extensive network and large captive audience of property hunters, iLuxuryasia.com is a very powerful platform for property developers and agents to effectively market their properties to a highly targeted audience of the most affluent and involved luxury home buyers across the region. The print publication, iLuxuryasia.com Magazine, launched in the third quarter of 2008, works synergistically with the iLuxuryasia.com website and events series to provide a comprehensive offering for the high-end property sector.
About IPGA Limited (www.ipgalimited.com)
Listed on the Australian Securities Exchange, IPGA Limited (ASX:IPP) owns Asia’s No. 1 network of property websites under the iProperty.com umbrella brand. The Company is focused on developing and operating Internet-based real estate portals with other complementary offerings in Asian markets. It currently operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong, Taiwan, India and the Philippines. With further expansion planned, IPGA is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.
Recently, the Group made history by winning the highly prestigious CNBC Asia Pacific Property Awards in the “Best Property Portal” category for 4 of its websites Malaysia (www.iproperty.com.my), Singapore (www.iproperty.com.sg), Hong Kong (www.gohome.com.hk) and Philippines (www.iproperty.com.ph).
IPGA Network:
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia
Hong Kong: GoHome.com.hk and House18.com
Taiwan: VRHOUSE.com.tw
India: iProperty.com India
Philippines: iProperty.com Philippines
Events: iProperty.com EXPO
Luxury: iLuxuryasia.com
For more information please contact:
Patrick Grove
Executive Chairman
IPGA Ltd
Mobile: (60) 12 269 4977 / (65) 9669 0369
Email: pg@iproperty.com
Cynthia Chan
Company Secretary
IPGA Ltd
Tel: (613) 9691 4900
Fax: (613) 9600 1500
Email: cchan@beconwood.com.au
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