The synergistic alliance will help to further boost the online presence of Singapore’s No. 1 property website and No. 1 car website
June 13, 2008 –Two of Singapore’s No. 1 online players for real estate and cars respectively, iProperty.com Singapore (www.iproperty.com.sg) and sgCarMart.com (www.sgcarmart.com), today announced that they have forged a strategic partnership to power each other’s online presence by increasing the volume of targeted traffic to each website. iProperty.com Singapore is part of the iProperty.com Group (www.iproperty.com), Asia’s No. 1 network of online property portals owned by Australian Securities Exchange-listed IPGA Limited (ASX: IPP).
This partnership, which will be effective immediately, will see sgCarMart.com’s advertising banners placed on iProperty.com Singapore’s homepage as well as property listing pages. In exchange, iProperty.com Singapore will also display their advertising banners on sgCarMart.com’s homepage and used cars information page.
Both iProperty.com and sgCarMart.com are clear leaders in the property and car online classifieds arenas respectively, and are known for their credibility and trustworthiness. Last October, iProperty.com Singapore entered into a formal alliance with the Singapore Institute of Estate Agents (IEA) to help regulate and develop the Institute’s consumer property portal; while sgCarMart.com’s website bears the TrustSg seal, the mark from the National Trust Council of Singapore which recognises merchants that are trustworthy e-commerce operators which promote good e-business practices. The two websites also share very similar user demographic profiles - attracting mainly highly-educated, mid-high net worth individuals who are internet savvy.
Mr Patrick Grove, Executive Chairman of IPGA Limited said, “iProperty.com and sgCarMart.com are perfect candidates for a partnership, not only because both websites attract users of a similar demographic profile, but also because we are the online leaders in our respective fields and consumers look to us as a one-stop internet marketplace for properties and cars respectively. By leveraging our synergies, I believe we can create a mutually beneficial alliance in the long run which can definitely increase the volume of targeted traffic to each website.”
Added Mr Vincent Tan, Director of sgCarMart.com, “We are very happy to be working with iProperty.com Singapore. By cross-advertising, we are effectively increasing the awareness and hopefully, click through to each website. iProperty.com’s regional network also allows us to reach a wider audience and target foreigners interested in moving to Singapore who might be looking to buy a car in addition to a house.”
iProperty.com, Singapore’s No. 1 property website, has the largest database of current and archive property listings in the country. Just last month, iProperty.com joined forces with MSN to launch exclusive and dedicated property channels on MSN Malaysia and MSN Singapore. iProperty.com Singapore also recently won the highly prestigious “Best Property Portal” at the CNBC Asia Pacific Property Awards 2008.
Similarly, sgCarMart.com, which has been voted “Most Popular Automotive Site” by Hitwise three years in a row, is regarded as the foremost website for car buyers in Singapore. Since its inception in June 2004, sgCarMart.com has garnered an immense following with a whopping 13 million page views & visits by more than 900,000 shoppers each month.
About iProperty.com Singapore (www.iproperty.com.sg)
iProperty.com Singapore is the country’s No.1 property and real estate website with more than 200,000 current and archive property listings. Working with more than 1,200 real estate agents, iProperty.com hosts the largest and most comprehensive online database of properties for sale and rent in Singapore.
About iProperty.com (www.iproperty.com)
The iProperty.com Group is Asia’s No. 1 online property group, with leading property websites in Singapore, Malaysia, Hong Kong and Philippines. It is part of Australian Securities Exchange-listed IPGA Limited (www.ipgalimited.com), (ASX: IPP). Recently, the iProperty.com Group made history by winning the highly prestigious CNBC Asia Pacific Property Awards in the “Best Property Portal” category for 4 of its websites – Singapore, Malaysia, Hong Kong and Philippines.
About IPGA Limited (www.ipgalimited.com)
Listed on the Australian Securities Exchange, IPGA Limited (ASX:IPP) owns Asia’s No. 1 network of property websites under the iProperty.com umbrella brand (www.iproperty.com). The Company is focused on developing and operating Internet-based real estate portals with other complementary offerings in Asian markets. It currently operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong and Philippines, with a Heads of Agreement in place to acquire an online property portal in Thailand. With further expansion planned, IPGA is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.
iProperty.com Network:
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia and iLuxury.com.my
Hong Kong: GoHome.com.hk and House18.com
Philippines: iProperty.com Philippines
Events: iProperty.com EXPO
For more information please contact:
Patrick Grove
Executive Chairman
IPGA Ltd
Mobile: (60) 12 269 4977
Mobile: (65) 96690369
Email: pg@iproperty.com
Cynthia Chan
Company Secretary
IPGA Ltd
Tel: (613) 9691 4900
Fax: (613) 9600 1500
Email: cchan@beconwood.com.au
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