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Kuala Lumpur, Malaysia – 27 May 2008 – MSN has joined forces with iProperty.com (www.iproperty.com), Asia’s leading network of online property portals and operator of Malaysia’s No. 1 property website iProperty.com Malaysia (www.iproperty.com.my), to develop exclusive and dedicated property channels on MSN Malaysia and MSN Singapore.
The 7.4 million strong MSN and Windows Live community in Malaysia will now be able to see all the properties on iProperty.com Malaysia (www.iproperty.com.my)’s website through MSN Property, in real time. Combining MSN’s broad reach with the high volume of targeted traffic generated by the iProperty.com network, the channels will also provide real estate advertisers with the most effective real estate internet advertising solution in Malaysia and Singapore.
Rick Mulia, Executive Producer of MSN Asia feels “there is great value in this partnership with iProperty.com as it will significantly enhance our offering in the online real estate space which is one of the fastest growing segments in these markets. This represents a great stride in MSN’s strategy to provide the best content to millions of people who want to know what’s going on.”
Patrick Grove, Executive Chairman of the iProperty.com Group said, “We are delighted that MSN has selected iProperty.com to become the exclusive content provider to the MSN Property Channels in the key Asian markets of Malaysia and Singapore. This is a strong testament to iProperty.com’s leading position in Asia, as well as our product and capabilities. Integrating our content with MSN means millions of users will benefit from iProperty.com services and content.”
The partnership will leverage the growing trend of people using the internet as the favourite medium hunt and purchase property, as concluded by the iProperty.com Group’s Asia Property Trends Survey, which was released in February 2008.
51% of the 2,066 survey respondents in Asia said that the Internet is the first medium they turn to when embarking on their property search; compared to 23% and 10% who indicated newspaper classifieds and property agents respectively.
When asked why the Internet is their preferred medium for conducting their property hunt, respondents ranked the following reasons in descending order: Speed and convenience (81%), 24x7 availability (70%), ability to view properties through photos (62%), better way to get updated on the latest properties for sale (53%) and better selection (43%).
iProperty.com’s network of property websites get over 750,000 unique visitors per month who view property listings provided by over 4,000 agents and 100 developers across Asia. In Malaysia, it is the No. 1 property website and has over 35,000 quality property listings. The country’s top property developers, including 8 of the top 10 developers, use the portal as a marketing platform.
Overall, MSN attracts more than 465 million unique users worldwide every month. With localised versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. Last year, MSN partnered with Control Room to stream Live Earth, the largest online entertainment event in history with over 62 million streams worldwide.
Please visit http://msn.iproperty.com.my to find out more about MSN Property.
About MSN and Windows Live
MSN attracts more than 465 million unique users worldwide per month. With localised versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at http://www.msn.com.my. MSN worldwide sites are located at http://www.msn.com/worldwide.asx.
Windows Live, a new set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live will be offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com.
About Microsoft
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device.
About iProperty.com Malaysia (www.iproperty.com.my)
iProperty.com Malaysia is the country’s No.1 property and real estate website. With over 35,000 quality property listings every month, the website offers the largest online database of properties for sale and rent in the country. iProperty.com Malaysia also owns and operates iLuxury.com.my (www.iluxury.com.my), Malaysia’s No. 1 luxury property website, and publishes a monthly magazine, iProperty.com.my.
About the iProperty.com Group (www.iproperty.com)
The iProperty.com Group is Asia’s leading network of property portals, with over 750,000 unique users every month. The Group operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong and Philippines.
iProperty.com has an average of over 100,000 property listings available on its network daily, and is used by more than 4,000 real estate agents and 100 developers. With further expansion planned, iProperty.com is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region. iProperty.com is part of Australian Stock Exchange-listed IPGA Limited (www.ipgalimited.com), (ASX: IPP).
iProperty.com Network of Websites:
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia and iLuxury.com.my
Hong Kong: GoHome.com.hk and House18.com
Philippines: iProperty.com Philippines
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