iLuxuryasia.com set to become Asia’s most comprehensive website for buyers looking to invest in high-end properties with Asia’s largest pool of luxury real estate
Hong Kong, July 29, 2008 – Taking advantage of the influx of new capital to Asia and growing global demand for high-end properties in this region, the iProperty.com Group (www.iproperty.com), Asia’s leading network of property portals and owner of Hong Kong’s No. 1 property and real estate website, GoHome (www.GoHome.com.hk), has launched a new property portal specifically for Asian luxury properties.
Largest database of Asian luxury properties
Aptly named iLuxuryasia.com (www.iluxuryasia.com), the website, the first and only one of its kind in Asia, will be the ultimate one-stop guide to luxury properties in key Asian cities beginning with Hong Kong, Singapore and Malaysia and will be accessible via iProperty.com’s current network of property websites under the “Luxury” section. Asia’s largest databases with over 30,000 luxury property listings for sale and rent, the website will provide local and foreign property investors with all the information they need to confidently invest in luxury real estate in these markets, without having to scour through different channels.
The launch of iLuxuryasia.com follows the iProperty.com Group’s successful launch of Malaysia’s first one-stop luxury property website, iLuxury.com.my, in May 2007. Since its inception, the Malaysian website has already attracted over 50,000 unique visitors a month, a majority of who are targeted individuals specifically interested in investing in the high-end property sector.
Patrick Grove, Executive Chairman of the iProperty.com Group said, "Luxury home prices in Asia still have the potential to grow, therefore it is perceived to offer good investment opportunities. Potential investors also tend to compare opportunities across Asian markets, countries like Singapore, Malaysia and Hong Kong are very popular. With the wide array of services offered, iLuxuryasia.com is well poised to meet their needs and make the entire process a cinch.”
From lavish penthouses in Kuala Lumpur with a stunning view of the city skyline to opulent apartments in Hong Kong, iLuxuryasia.com is set to become a one-stop portal for those in search of luxurious homes.
Smart tools, definitive guides and useful resources
Aside from showcasing the best of the best in new developments, resale and rental properties, “Buying Guides” are available on iLuxuryasia, providing useful information and tips about buying and financing properties in these three countries. The website also allows users to enter the budget of their targeted properties in any currency, enabling them to easily assess what sort of property they will be eligible to purchase in any of the three markets.
iLuxuryasia.com also offers expatriates, who are looking to move to key Asian countries. The “Country Guides” will provide information about obtaining visas, registering for schools and tips for getting around these markets.
Powerful marketing tool for developers and agents
Grove added, “This extremely focused product works synergistically with our other product offerings, and leverages on iProperty.com Group’s extensive network and large captive audience of property hunters. This makes iLuxuryasia.com a very powerful platform for developers to effectively market their properties to a highly targeted audience of the most affluent and involved luxury home buyers across the region”.
“iProperty.com has already established itself as the leading property network in Singapore, Malaysia and Hong Kong, and high-end properties already make up approximately 5-10% of iProperty,com’s current Asian property database. With the launch of iLuxuryasia.com, we aim to dominate the luxury property sector. We want iLuxuryasia.com to be the first website people think of when they are looking to buy high-end real estate in Asia.
The iProperty.com Group will also be launching a print publication, iLuxuryasia Magazine, in the third quarter of 2008, which will work synergistically with the iLuxuryasia web site and events series to provide a comprehensive offering for the high-end property sector.
About GoHome network (www.gohome.com.hk)
The GoHome network is Hong Kong’s No.1 real estate portal both in terms of number of listings and user traffic, as measured by ComScore. Over 578,000 unique users view the network’s property listings each month. The GoHome sites, which are Chinese language based but also available in English, reach over 45% of all unique Hong Kong internet users looking for property online each month, a result that is more than four and a half times better than our nearest competitor.
Since our establishment in 1999, GoHome’s purpose is to provide objective, up-to-date and useful information and services for home seekers and to provide a cost effective marketing channel for agencies and property owners to attract potential buyers and renters. In September 2001, GoHome merged with House18 to form the largest one-stop property and home related portal in Hong Kong. GoHome is now part of the iProperty.com Group.
About iProperty.com (www.iproperty.com)
The iProperty.com Group is Asia’s No. 1 online property group, with leading property websites in Hong Kong, Malaysia, Singapore Taiwan and Philippines. It is part of Australian Securities Exchange-listed IPGA Limited (www.ipgalimited.com), (ASX: IPP). Recently, the iProperty.com Group made history by winning the highly prestigious CNBC Asia Pacific Property Awards in the “Best Property Portal” category for 4 of its websites – Hong Kong, Malaysia, Singapore and Philippines.
iProperty.com Network:
Hong Kong: GoHome.com.hk and House18.com
Singapore: iProperty.com Singapore
Malaysia: iProperty.com Malaysia
Philippines: iProperty.com Philippines
Taiwan: VRHOUSE.com.tw
Events: iProperty.com EXPO
Luxury: iLuxuryasia.com
For media queries, please contact:
Interface PR
Tammi Chan
Tel: 2901 6906
Email: tchan@hongkong.interface-com.com
Interface PR
Fiona Wong
Tel: 2901 6909
Email: fwong@hongkong.interface-com.com
Chris Cheung
iProperty.com
Mobile: (65) 98428922
Email: chris@iproperty.com
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